A Guide to the Immersive Van Gogh Experiences in the U.S. (2024)

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As far as we can remember, there has never been a phenomenon like the immersive Van Gogh craze currently sweeping America

Maybe it’s the enduring popularity of the Dutch artist. Maybe it’s the hunger for in-the-world experiences after a year of quarantine. Maybe it’s that one scene in Emily in Paris… but whatever it is, the hunger to venture into a giant animated projection of a Van Gogh painting is real, and it’s everywhere.

Ads with “Gogh”-themed puns (“Gogh with Mom,” “It’s Safe to Gogh,” “Don’t Wait to Gogh,” etc.) are blanketing nearly 40 different cities across the U.S. and saturating social media feeds. In some cities, such as selfie-crazed L.A., upcoming immersive Van Gogh exhibitions are all but sold out well before they open.

A Guide to the Immersive Van Gogh Experiences in the U.S. (1)

Installation view of Immersive Van Gogh. Image courtesy Immersive Van Gogh.

Some are already open. Others are about to open. Some don’t even have announced venues yet, but are selling out fast.

No fewer than five different corporate entities are currently dueling it out across the map for supremacy in the Van Gogh space, causing the Better Business Bureau to issue an alert to consumers to make sure they get the Van Gogh light show that they want. In cities like Detroit, one company has snapped up the website VanGoghDetroit.com while its nemesis owns DetroitVanGogh.com.

So what’s the difference between all these experiences? Here’s a breakdown.

—Beyond Van Gogh: The Immersive Experience is the vision of Mathieu St-Arnaud, creative director of Montreal-based Normal Studio, a projection-mapping outfit that has previously worked with the Montreal symphony and brought the Diary of Anne Frank to life. Beyond Van Gogh promises “300 of Vincent Van Gogh’s iconic artworks,” brought to life with music and “the artist’s own dreams, thoughts, and words.”

A Guide to the Immersive Van Gogh Experiences in the U.S. (2)

Installation view of Imagine Van Gogh. Image courtesy Imagine Van Gogh.

—Imagine Van Gogh: The Immersive Exhibition claims to employ a signature technique of immersive projection so visceral that they do not show videos on their website, because this would fail to capture the experience. Conceived by Annabelle Mauger and Julien Baron, associated with the immersive attraction known as the Cathédrale d’Images in France, Imagine Van Gogh is an animated projected collage of some 200 paintings from the final two years of Van Gogh’s life, all accompanied by classical hits by Saint-Saëns, Mozart, Bach, Delibes and Satie. There is also a “pedagogical room,” conceived with art historianAndroullaMichael.

—Immersive Van Gogh is the brainchild of Italian film producer Massimiliano Siccardi. It promises, via 100 projectors, an hour-long experience completely bathing visitors in Vincent Van Gogh’s greatest hits, accompanied by “experimental electronic music with pure, ethereal and simple-seeming piano” by composer Luca Longobardi (for the New York incarnation, Hamilton production designer David Korins has been brought on for extra oomph). Siccardi and Longobardi are the team behind the Van Gogh, Starry Night experience at Paris’s L’Atelier des Lumières seen in the Netflix show Emily in Paris, if that’s important to you.

A Guide to the Immersive Van Gogh Experiences in the U.S. (3)

Installation view of Van Gogh Alive. Image courtesy Van Gogh Alive.

—Van Gogh Alive comes courtesy Grande Experiences, also the braintrust behind such exhibitions as Monet & Friends and Planet Shark. Focusing on the period between 1880 and 1890, it promises “more than 3,000 Van Gogh images at enormous scale” via 40 projectors, augmented to show the Dutch artist’s sources of inspiration and set to “a powerful classical score.”

—Finally, Van Gogh: The Immersive Experience, a partnership between producer Exhibition Hub and“entertainment discovery platform”Feverpromises to wrap you in more than 400 Van Gogh works using a trademarked video mapping technology. On top of the light show, there is a drawing studio, galleries that offer info about Van Gogh’s life and work, and an (optional) 10-minute VR experience called A Day in the Life of the Artist in Arles.

Phew!

Now, if you’re wondering whether a Van Gogh show is coming to your region (it probably is), here’s a round-up of nearly 50 U.S. shows based on the best available information.

Alabama

A Guide to the Immersive Van Gogh Experiences in the U.S. (4)

Birmingham

Beyond Van Gogh: The Immersive Experience
Location: TBD
Dates: TBD

Arizona

A Guide to the Immersive Van Gogh Experiences in the U.S. (5)

See Also
Van Gogh: The Immersive Experiencevangoghclt.com - vangoghclt Resources and Information.How did the only painting sold by Van Gogh in his lifetime end up in Russia?New vision on the mental problems of Vincent van Gogh; results from a bottom-up approach using (semi-)structured diagnostic interviews

Phoenix

Immersive Van Gogh
Location: TBD
Dates: July 29–November 28, 2021

California

A Guide to the Immersive Van Gogh Experiences in the U.S. (6)

Los Angeles

Immersive Van Gogh
Location: TBD
Dates: September 30, 2021–January 2, 2022

San Diego

Beyond Van Gogh: The Immersive Experience
Location: Wyland Center at Del Mar Fairgrounds
Dates: From January 2022

San Francisco

Immersive Van Gogh
Location: SVN West San Francisco (Formerly the Fillmore West)
Dates: March 18–September 6, 2021

San Jose

Beyond Van Gogh: The Immersive Experience
Location: TBD
Dates: TBD

Colorado

A Guide to the Immersive Van Gogh Experiences in the U.S. (7)

Denver

Immersive Van Gogh
Location: TBD
Dates: September 30, 2021–February 6, 2022

Van Gogh Alive
Location: The Hangar at Stanley Marketplace
Dates: July 9–September 26, 2021

Connecticut

A Guide to the Immersive Van Gogh Experiences in the U.S. (8)

Danbury

Beyond Van Gogh: The Immersive Experience
Dates: TBD
Location: TBD

Florida

A Guide to the Immersive Van Gogh Experiences in the U.S. (9)

Miami

Beyond Van Gogh: The Immersive Experience
Location: Ice Palace Studios
Dates: May 27–July 11, 2021

Van Gogh: The Immersive Experience
Location: Olympia Theater
Dates: June 16–August 29, 2021

Orlando

Immersive Van Gogh
Location: TBD
Dates: October 6, 2021–February 6, 2022

St. Petersburg

Van Gogh Alive
Location: The Dali Museum
Dates: November 21, 2020–June 13, 2021

Georgia

A Guide to the Immersive Van Gogh Experiences in the U.S. (10)

Atlanta

Van Gogh: The Immersive Experience
Location: Pullman Yards
Dates: May 19–September 26, 2021

Hawaii

A Guide to the Immersive Van Gogh Experiences in the U.S. (11)

Honolulu

Beyond Van Gogh: The Immersive Experience
Location: Hawai’i Convention Center
Dates: July 2–August 15, 2021

Illinois

A Guide to the Immersive Van Gogh Experiences in the U.S. (12)

Chicago

Immersive Van Gogh
Location: Lighthouse ArtSpace at Germania Club
Dates: February 15–November 28, 2021

Indiana

A Guide to the Immersive Van Gogh Experiences in the U.S. (13)

Indianapolis

Van Gogh Alive
Location: Indianapolis Museum of Art at Newfields
Dates: Summer 2021–Fall 2021

Massachusetts

A Guide to the Immersive Van Gogh Experiences in the U.S. (14)

See Also
Beyond Monet: An immersive art show about intense individualism

Boston

Imagine Van Gogh: The Immersive Exhibition
Location: SoWa Power Station
Dates: December 21, 2021–February 20, 2022

Van Gogh: The Immersive Experience
Location: TBA
Dates: September 24, 2021–January 30, 2022

Michigan

A Guide to the Immersive Van Gogh Experiences in the U.S. (15)

Detroit

Beyond Van Gogh: The Immersive Experience
Location: TCF Center
Dates: June 25–August 15, 2021

Immersive Van Gogh
Location: TBD
Dates: October 21, 2021–February 6, 2022

Minnesota

A Guide to the Immersive Van Gogh Experiences in the U.S. (16)

Minneapolis

Immersive Van Gogh
Location: TBD
Dates: August 2–October 31, 2021

Missouri

A Guide to the Immersive Van Gogh Experiences in the U.S. (17)

Kansas City

Immersive Van Gogh
Location: TBD
Dates: December 1, 2021–February 6, 2022

Van Gogh Alive
Location: Starlight Theater
Dates:October 23–December 31, 2021

St. Louis

Van Gogh: The Immersive Experience
Location: TBD
Date: TBD

Nevada

A Guide to the Immersive Van Gogh Experiences in the U.S. (18)

Las Vegas

Immersive Van Gogh
Location: TBD
Dates: July 1–September 6, 2021

Van Gogh: The Immersive Experience
Location: Area 15
Dates: May 27–July 5, 2021

New York

A Guide to the Immersive Van Gogh Experiences in the U.S. (19)

Buffalo

Beyond Van Gogh: The Immersive Experience
Location: Eastern Hills Mall
Dates: August 10–October 3, 2021

New York City

Immersive Van Gogh
Location: Pier 36
Dates: June 4–September 6, 2021

Van Gogh: The Immersive Experience
Skylight on Vesey
From: June 4–October 24, 2021

North Carolina

A Guide to the Immersive Van Gogh Experiences in the U.S. (20)

Asheville

Van Gogh Alive
Location: Biltmore
Dates: November 5, 2021–March 5, 2022

Charlotte

Immersive Van Gogh
Location: Camp North End
Dates: June 17–September 12, 2021

Ohio

A Guide to the Immersive Van Gogh Experiences in the U.S. (21)

Cleveland

Immersive Van Gogh
Location: TBD
Dates: October 1, 2021–February 6, 2022

Columbus

Immersive Van Gogh
Location: TBD
Dates: October 28, 2021–January 2, 2022

Oregon

A Guide to the Immersive Van Gogh Experiences in the U.S. (22)

Portland

Beyond Van Gogh: The Immersive Experience
Location: TBD
Date: TBD

Pennsylvania

A Guide to the Immersive Van Gogh Experiences in the U.S. (23)

Philadelphia

Van Gogh: The Immersive Experience
Location: TBD
From: August 2021

Pittsburgh

Immersive Van Gogh
Location: TBD
Dates: September 23–November 28, 2021

Tennessee

A Guide to the Immersive Van Gogh Experiences in the U.S. (24)

Nashville

Immersive Van Gogh
Location: TBD
From: November 4, 2021–February 6, 2022

Texas

A Guide to the Immersive Van Gogh Experiences in the U.S. (25)

Austin

BeyondVanGogh: The Immersive Experience
Location: The Starry Night Pavilion at Circuit of The Americas
Dates: June 18–August 8, 2021

Dallas

Immersive Van Gogh
Location: TBD
Dates: June 17–September 6, 2021

Van Gogh: The Immersive Experience
Location: TBD
Dates: August 2021–TBD

Houston

Immersive Van Gogh
Location: TBD
Dates: August 12–October 10, 2021

Van Gogh: The Immersive Experience
Location: TBD
Dates: August 30, 2021–January 2, 2022

San Antonio

Immersive Van Gogh
Location: TBD
Dates: November 18, 2021–February 6, 2022

Utah

A Guide to the Immersive Van Gogh Experiences in the U.S. (26)

Salt Lake City

Beyond Van Gogh: The Immersive Experience
Location: TBD
Dates: TBD

Washington

A Guide to the Immersive Van Gogh Experiences in the U.S. (27)

Seattle

Van Gogh: The Immersive Experience
Location: TBD
Dates: September 10, 2021–January 30, 2022

Tacoma

Imagine Van Gogh: The Immersive Exhibition
Location: Tacoma Armory
Dates: December 18, 2021–January 30, 2022

Washington, D.C.

A Guide to the Immersive Van Gogh Experiences in the U.S. (28)

Van Gogh: The Immersive Experience
Location: TBD
Dates: August 6, 2021–TBD 2022

Wisconsin

A Guide to the Immersive Van Gogh Experiences in the U.S. (29)

Milwaukee

BeyondVanGogh: An Immersive Experience
Location: Wisconsin Center
Dates: July 9–September 19, 2021

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A Guide to the Immersive Van Gogh Experiences in the U.S. (2024)

FAQs

Which Van Gogh immersive experience is best? ›

—”Immersive Van Gogh” stands above “Van Gogh: The Immersive Experience.” The animations are crisper, the environment grander and more spacious, the choreography of images somewhat less cheesy, the musical choices more interesting (Handel, Edith Piaf, and Thom Yorke versus a more generically cinematic sounding score).

Discover More Details ›
How many immersive Van Gogh locations are there? ›

Here's Our Guide to Every Single One of the Nearly 50 Immersive Van Gogh Experiences Blanketing the U.S., and What Makes Each Unique.

See Details ›
What is the difference between Van Gogh and Beyond Van Gogh immersive experience? ›

Immersive Van Gogh uses 100 projectors to cover more than 500,000 cubic feet, features experimental electronic music, and offers visitors an hourlong experience. Beyond Van Gogh, meanwhile, is the brainchild of Mathieu St-Arnaud and Montreal's Normal Studio.

Get More Info Here ›
What to expect at Van Gogh's immersive experience? ›

The sound and light show lasts 35 minutes and runs on a loop with no beginning or end. Extra rooms: There is a dedicated space for digital art study of the flowers painted by Van Gogh. We invite the visitor as well to watch a 5-minute documentary that provides insight into Van Gogh's painting techniques.

See Details ›
Is the Van Gogh immersive exhibit worth it? ›

We enjoyed the show; yes, they use creativity to bring Van Gogh's works "to life". We arrived mid show and stayed and watched it again from start to end. Very nice visuals. My only complaint is that, for us older visitors, I wish there had been more benches to sit on.

Get More Info Here ›
Are VIP tickets to Immersive Van Gogh worth it? ›

HOWEVER, although the VIP package is “worth it” monetarily and theoretically, it most certainly is NOT worth more for the average person. First, your private booth is a sofa against the wall on the upstairs part of the exhibit surrounded on three sides by the fun-house style mirrors they have.

Learn More Now ›
Are there different versions of the Van Gogh experience? ›

Some events involve virtual reality headsets that take visitors through the artist's experiences. The original show, "Imagine Van Gogh: The Immersive Exhibition", shows works from the artist's last two years living. There is separately in New York "Van Gogh: The Immersive Exhibition".

Read On ›
What paintings are in the Van Gogh immersive experience? ›

The installation includes the Mangeurs de pommes de terre (The Potato Eaters, 1885), the Nuit étoilée (Starry Night, 1889), Les Tournesols (Sunflowers, 1888), and La Chambre à coucher (The Bedroom, 1889), and so much more.

Find Out More ›
What are the differences between Van Gogh and Leonardo da Vinci? ›

Body Paragraph #3 Ex: Although these artists lived during the same period and shared the same passion, Van Gogh used impressionism to depict scenes of nature or self-portraits; However, Da Vinci favored oil to create realistic portraits and biblical scenes.

View Details ›
What to wear to Van Gogh's immersive experience? ›

There is no dress code, but since the experience typically lasts around an hour, we recommend comfortable shoes and clothes.

Show Me More ›

Why do I need a cushion for the Van Gogh exhibit? ›

That ticket price included a cushion rental (because most of the seating was on the floor), and once you turned back in the cushion, you received a poster of one of Van Gogh's self-portraits.

Get More Info Here ›
How long does it take to walk through the immersive Van Gogh exhibit? ›

The visit will take around 60 to 75 minutes.

See Details ›
How long should you allow for the Van Gogh immersive experience? ›

How long does the experience last? The visit will take around 90 minutes.

View More ›
Where is the best Van Gogh collection? ›

Amsterdam, Van Gogh Museum

Being a Dutch painter, it makes sense that the largest collection of Van Gogh artworks resides in Amsterdam. Oil paintings and drawings from every one of his different periods are on view here.

Continue Reading ›
Why do you need a cushion for the Van Gogh exhibit? ›

Purchase the flexible premium ticket.

This will allow you to visit within a two-hour time frame rather than a specific time slot. You will also be given a cushion to sit on — the floor is cement and can be uncomfortable.

Show Me More ›
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