BTS' Jimin's brand power is in full swing for the #GalaxyZFlip3 as Samsung announces the phone's pre-orders outpacing all total Galaxy Z device sales to date (2024)

On August 21, Jimin ranked first in brand reputation for individual boy group members, extending his reign on the throne to 32 consecutive months and 34 months cumulatively. This ranking helps to gauge the marketability of an idol in South Korea, based on how the public perceives them, and it influences matters such as brand endorsem*nt deals for an idol.

BTS is already the most popular group in the world currently, and for Jimin to be the most searched in the group speaks to his impact.

Suffice to say, Jimin would be the dream brand ambassador for any company, considering his scale of popularity both domestically and internationally.

Samsung is one of the companies that have managed to sign on BTS as brand ambassadors. The group has been at the forefront of promoting new phone models released by Samsung, such as the S20, S21, and the latest model being the highly innovative gadget, the #GalaxyZFlip3. Recent news reported by Rolling Stone magazine stipulates that the #GalaxyZFlip3 has so far been the most successful campaign by the group, with preorders outpacing the total sales for Galaxy Z devices to data in 2021 https://t.co/bxyM3QYTmi?amp=1.

Jimin has definitely been instrumental in achieving these results. From back when the ambassadorship deal commenced, Jimin has proved to be a valuable partner for the brand, influencing sales in a significant manner. In fact, several media outlets in South Korea and abroad published reports mentioning his impact on the brand's sales and its market ranking as one of their ambassadors.

Jimin's brand power has only grown in multiples since then. Since Samsung launched the#GalaxyZFlip3, his impact has once again been felt with intensity. Some of hisfans made pre-orders immediately after the product launched, making sure to order it in the color which Jimin was holding in the promotional photographs and video advertisem*nts. Notably,Jimin appeared to have been holding two different colors in the posted promotional photos and the video clip in the advertisem*nt, which got some fans debating on the color to purchase. Nevertheless, one thing for sure is that they intended to get the new gadget because of Jimin.

Sure enough, Jimin's fans purchased the new phone model and have beenposting short clips of the phone, showing Jimin's videos and photos on the screen. This phone costs no less than $1,000 depending on the region of purchase, and it is impressive that Jimin's fans are not holding back in purchasing it due to the influence that Jimin has on them. Some of Jimin's fans who have received their phones so far and made posts about itare as shown, some of whom have received responses from Samsung.

One new fan, in particular, was planning on buying a phone in two weeks, but after coming across Jimin recently, and got to see the product he was promoting, plans changed, and he decided to buy the #GalaxyZFlip immediately. Additionally, some more fans still intend to purchase the phone in the near future.

Indeed Samsung knows and acknowledged the brand power that Jimin possesses, based on past results and even now. For this particular campaign, Samsung incorporated the group's latest hit single, 'Butter,' in advertising the product. For one part, there were photo advertisem*nts posted on different Samsung official handles for different regions. On the other part, a video advertisem*nt was posted on the brand's YouTube channel, and it had snippets of the song's music video. Here, Jimin's part in the music video, which had come to be known as the '1:11 Killing Part' on the song's release, was featured in the AD. Additionally, as the official accounts made other posts on Twitter, they specifically extracted Jimin's part and used it in their posts on the official Twitter handles. The case has been the same in previous campaigns, such as the S21 campaigns.

Jimin is proving his brand power even in such products whose pricing can be considered to be high-end, given that the phones are intended for the mass market. His power and influence know no boundaries, and he is truly one ofthe top, if not the top brand ambassador.