NEW YORK, N.Y. -- Hispanics like to drink coffee more than other racial and ethnic groups. They begin drinking coffee earlier than other groups and are more likely in their older years to be exclusive coffee drinkers, according to a new study by the National Coffee Association (NCA) and reported on HispanicMPR.com.
Seventy-four percent of Hispanic-Americans drink coffee daily, 12 percentage points ahead of other Americans. As Hispanics become acculturated, they mimic the attitudes and behaviors of non-Hispanic coffee drinkers, according to "Ethnicity and Coffee: Focus on Hispanic-American and African-American Coffee Consumption Across the U.S. Market," a new study that is part of the National Coffee Association's Market Research Series.
The NCA study examined coffee consumption on a past-day, past-week and past-year basis. The researchers concluded that Hispanic-American respondents were more likely than Caucasians and African-Americans to consume coffee on a past-day, past-week and past-year basis.
Hispanic-American respondents also were more likely than Caucasian and African-American respondents to drink decaffeinated coffee and espresso-based beverages on a past-day basis. On a past-week and past-year basis, Hispanic-American consumers were more likely to drink espresso-based beverages when compared with Caucasian and African-American respondents.
Researchers concluded that the higher past-week penetration among Hispanic-Americans is driven by cappuccino and espresso, as they are more likely to consume both of these beverages on a past-week basis.
The NCA surveyed 2,955 Hispanic, Caucasian, African-American, Asian and other individuals for the study. In order to be certain of the tastes and behaviors of Hispanics, that group was over represented; one thousand Latinos were interviewed. To make sure the over representation did not bias the results when the researchers profiled the overall population, the final dataset was weighted based on age, gender, region and ethnicity to match the U.S. population based on the 2010 U.S. Census.
The breakdown by country of origin or geographic area among the Hispanics interviewed for this project was: from Mexico (502), other (137), Puerto Rico (132), Cuba (81) and Dominican Republic (52). By language preference (defined as level of acculturation by the researchers), Hispanic respondents were: Spanish dominant (336), bilingual (312) and English dominant (269).
As a seasoned expert in the field of market research and cultural consumption patterns, I've delved deep into the intricacies of studies like the one conducted by the National Coffee Association (NCA) on Hispanic-American and African-American coffee consumption. My extensive experience in analyzing market trends and understanding cultural nuances allows me to provide valuable insights into the findings presented in the article dated October 1, 2012.
The study, titled "Ethnicity and Coffee: Focus on Hispanic-American and African-American Coffee Consumption Across the U.S. Market," sheds light on the distinctive coffee-drinking behaviors of different ethnic groups, with a particular emphasis on the Hispanic-American community. The evidence presented in the study stems from a robust methodology involving a diverse sample size of 2,955 individuals, ensuring a comprehensive representation of various racial and ethnic backgrounds, including Hispanic, Caucasian, African-American, Asian, and others.
One notable aspect of the research is the meticulous attention paid to the over-representation of the Hispanic group, with 1,000 Latinos specifically interviewed. To mitigate any potential bias resulting from this overrepresentation, the researchers employed a weighted dataset based on key demographic factors such as age, gender, region, and ethnicity. This rigorous approach aligns with best practices in market research, ensuring the study's outcomes accurately reflect the broader U.S. population, as outlined in the 2010 U.S. Census.
Now, let's delve into the key concepts and findings highlighted in the article:
Coffee Consumption Patterns among Hispanics:
Daily Consumption: 74% of Hispanic-Americans consume coffee daily, surpassing other racial and ethnic groups by 12 percentage points.
Early Onset: Hispanics begin drinking coffee at an earlier age compared to other groups.
Exclusive Coffee Drinkers: In their older years, Hispanics are more likely to be exclusive coffee drinkers.
Acculturation Impact:
As Hispanics become acculturated, they tend to adopt the attitudes and behaviors of non-Hispanic coffee drinkers.
Comparison with Other Groups:
Past-Day, Past-Week, and Past-Year Basis: Hispanic-American respondents consistently showed higher coffee consumption rates compared to Caucasians and African-Americans.
Preference for Decaffeinated Coffee and Espresso-Based Beverages: Hispanics were more likely to choose decaffeinated coffee and espresso-based beverages on a past-day basis.
Espresso and Cappuccino Influence:
The higher past-week penetration among Hispanic-Americans is attributed to cappuccino and espresso consumption, with Hispanics more likely to indulge in these beverages.
Demographic Representation:
The study considered various demographic factors, including country of origin or geographic area and language preference (level of acculturation), among the Hispanic respondents.
This comprehensive analysis not only provides a snapshot of the coffee consumption landscape but also underscores the importance of considering cultural dynamics when interpreting market trends. The findings are not just statistics; they represent the intersection of cultural identity and consumer behavior, shaping the narrative of coffee consumption within the Hispanic-American community.
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Coffee was consumed by 59% of the sample (n = 8551). Survey-adjusted mean intake among consumers was 544.7 g/day. Percent consumers and mean amounts consumed were highest among adults aged 51–70 years (p < 0.001), higher income groups (p < 0.001), and non-Hispanic Whites (p < 0.001).
Introduction: My name is Twana Towne Ret, I am a famous, talented, joyous, perfect, powerful, inquisitive, lovely person who loves writing and wants to share my knowledge and understanding with you.
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