Who We Are
A Little About Us
Family Values. Family Business.
Pete Plamondon, Sr. believed so strongly in the original Roy Rogers brand that he left Marriott to become a Roy Rogers franchisee. Knowing that the best way to keep Roy Rogers true to its original vision was to keep it in the family, Plamondon, Sr. sold the franchise to his sons, Pete Jr. and Jim, in 1998. In 2002, the brothers decided to purchase the Roy Rogers Brand from Hardee’s parent company CKE Restaurants. Over the past two decades, the Plamondon brothers have helped open and operate multiple Roy Rogers Restaurants, maintaining their father’s vision for offering guests an experience above and beyond that of most fast food restaurants.
Today, the Plamondon Companies remains faithful to the Roy Rogers tradition of serving an appealing choice of menu items, made with the best ingredients, and served in a comfortable, enjoyable setting. That commitment has resulted in steady growth for our company and a fiercely loyal following throughout the Mid-Atlantic Region.
Roy Rogers Timeline
1968
First Roy Rogers opens in Falls Church, VA.
Early 1970s
Pappy Parker's Fried Chicken and 1/4 lb. burgers join Roast Beef on the menu to create the "Big Three".
Mid 1970s
Invention of the Fixin's Bar.
1980
Pete Plamondon Sr. opens first Roy Rogers franchise in Frederick, MD.
1980s
Gino's acquired and converted to Roy Rogers locations.
1990
With 648 restaurants in operation, Marriott sells Roy Rogers chain to Hardee's for $365 million.
1990s
Hardee's converts 150+ Roy Rogers, then sells over 350 restaurants several years later to Boston Chicken, Wendy's and McDonald's.
2003-2015
Concept "rebooted" and expansion underway in MD, PA, NJ, and VA
2016
Growth continues with six new restaurants open in MD, VA, and NJ
2018
The Roy Rogers brand celebrates 50 years of being in business
2019-2022
Roy’s readies for unit growth with prototype remodels and technology upgrades
2023
The Brand celebrates 55 years of business & opens location in Cleves Ohio, the first of 10 units in the Greater Cincinnati area with One Holland.
