Saving Money on Groceries: Loss Leaders (2024)

The pursuit of fresh, healthy food for my family is one of my highest priorities! While my goal is to grow and produce most of that food myself, there are times when supplementing from your local grocery can be a big help when stocking your pantry! Today, I want to discuss “Saving Money on Groceries: Loss Leaders”.

So, what exactly is a “Loss Leader”?

A “Loss Leader” is an item or product, usually seasonal meat, produce, or pantry item, that is on the front page of the store’s sale flyer.

The items are usually something that’s in season, that the store is willing to take a “loss” on, in order to get you in the store to buy something else at full price.

Smart shoppers take advantage of “loss leaders” because they know that they can reduce their grocery bills with them!

This is a great opportunity to buy top-quality food, at the peak of its ripeness, and put it up for your family to use at a later date!

I especially appreciate “loss leaders” when my garden isn’t performing well that year, or when the Thanksgiving turkey didn’t quite make it to Thanksgiving.

So, why not take advantage of these seasonal specials and save money on your grocery bills???

Are You a Homestead Loser if You Go to the Grocery Store?

Saving Money on Groceries: Loss Leaders (1)

Saving Money on Groceries with Holiday Sales

I’m writing this the week of Thanksgiving, and man oh man, do the grocery stores have specials going on!

Everything from .31 cents per pound turkeys to heavily discounted pantry items like stuffing mix, canned vegetables, cranberry sauce, baking items, etc.!

The holidays are a terrific time to grab up those specials and stock your pantry!

One item I keep an eye out for during the holidays is stick butter.

When it dips down in price to below $2 per pound, I’ll buy about 12# which will last my family a year.

Butter keeps well in the freezer!

This alone saves me over $200 a year! Sure, you might have to work around limits, but taking a couple of kids or your spouse can help you to work around that.

Citrus is another item that I look for during the holidays! It’s in season during December-February so it’s at the peak of flavor…and at rock bottom prices!

I even use oranges to make my own Vitamin C capsules!

If you watch the grocery ads online each week, you’ll be able to “cherry-pick” the items that are best for you!

Saving Money on Groceries: Loss Leaders (2)

Save Money at the Grocery Store when Buying Meat

If you don’t raise your own meat or have a local, organic source, holidays are a great time to stock up on meat from the grocery.

You can freeze your sale meat or you might even choose to can it!

How to Can Meat

Planning your meals around loss leaders each week will save you a ton of money on your food bill!

We’ve tried to move away from “what we’re in the mood for” and towards “What’s in season? What do we have a lot of?”.

Around Easter, you’ll find ham and turkey on sale.

Memorial Day, Fourth of July and Labor Day bring sales on beef, sausage, and hot dogs to grill out., plus buns and all of the condiments.

May, June and July bring in most of the berries into season which is great to freeze or make jam with!

Thanksgiving and Christmas bring turkey, ham, canned yams, canned vegetables and baking supplies.

With some budget planning, you’ll have the money to go buy a few months worth of meat, or even a year’s worth at the right price!

Don’t be afraid to ask the butcher for a bulk price if you decide to buy a lot! All they can do is say “no”.

How to Freeze Strawberries the Right Way

Saving Money on Groceries: Loss Leaders (4)

Saving Money at the Grocery Store on Fresh Produce

Holiday sales can also offer great deals on in-season produce!

Whenever I see fruit for under $1 per pound, I buy it!

I have been known to bring home cases of strawberries, blueberries, pineapple and peaches to can and freeze at this price!

Saving Money on Groceries: Loss Leaders (5)

How to Can Pineapple

Asparagus comes into season in the spring, along with strawberries. If you don’t grow your own, or they haven’t come in yet, why not take advantage of these loss leaders?

The holidays often bring great deals on potatoes, white and sweet! When I see them at .50 per pound or less, I stock up!

Potatoes are a great source of nutritious calories for your family and there are so many ways to cook them up!

Potatoes store well and can also be pressure canned!

We enjoy a baked potato bar night at our house for dinner, loading them up with cheese and sour cream!

Bake a few extra and make fried potatoes the next night with your farm-fresh eggs!

Cheap meals but very nutritious!

Saving Money on Groceries: Loss Leaders (6)

How to Make Money with Loss Leaders

Have you ever thought about creating a product that you could sell by using loss leaders?

Maybe you have a talent for making homemade jam, have you ever thought about making a small business from that?

I’ve done this quite often, actually, when filling orders for my homemade jams. Sometimes my crop doesn’t produce enough fruit, so I supplement with “loss leader” fruit at the grocery!

33+ Best Summer Jam Recipes

By using loss leaders on fruit, you could make lots of jam to sell!

You could also make early Christmas gifts!

See how fun loss leaders are?

Saving Money on Groceries: Loss Leaders (7)

Saving Money on Groceries: Baking Essentials

Holidays can also bring amazing deals on baking essentials, like flour, sugar, baking soda/powder, brown sugar, etc. I cook a lot from scratch, so these are everyday items for me.

Buying 50# bags of flour and sugar will keep you out of the stores, which will automatically save you money! Learn the unit prices in your area and watch to see how low these items will go, then scoop them up for your pantry!

Being a beekeeper, I stock up on sugar anytime and anywhere I see it for less than .25 per pound! It doesn’t go bad, besides, I’ll use it before then anyway.

Final Thoughts on Loss Leaders

Before you purchase anything, make sure it’s really a good deal.

Sometimes, those “loss leader” flyers are deceptive, advertising food that isn’t really on sale.

So, know your prices!

Further, make sure you have a plan in place to deal with perishables.

You will lose all of your savings if your sale fruit sits and goes bad because you didn’t have time to deal with it.

Don’t be afraid to ask about “ugly fruit” that might not look beautiful to picky consumers, but would be perfect for making jam! Ask for a deal if you take a case.

I hope this helps you to expand your food storage systems! In a perfect world, we could grow it all, but I’m willing to take the deals when they’re out there.

Share on FacebookTweetSave
Saving Money on Groceries: Loss Leaders (2024)

FAQs

What is an example of a loss leader in a supermarket? ›

Here are a few examples: A supermarket sells everyday staple products like milk and eggs as loss leader items to entice customers. Customers enter, attracted by the low prices on these staples. While browsing, they're likely to purchase additional, more profitable products which puts the supermarket ahead.

What is a grocery loss leader? ›

Do you think grocery stores make significant profits from milk? The answers to both these questions connect to the tactic of the loss leader. A loss leader is a product or service offered at a below-profit price to attract new or repeat customers.

What is the most common loss leader? ›

Some examples of typical loss leaders include milk, eggs, rice, and other inexpensive items that grocers would not want to sell without the customer making other purchases.

What is an example of a loss leader strategy? ›

Gillette is a famous example of a company that employed a loss leader pricing strategy in its business model. Several years ago, Gillette became the leader in selling razor blades by following an ingenious strategy: selling their mechanical razor well below cost to draw new customers.

Is Walmart a loss leader? ›

By offering products at a lower price than their competitors, Walmart attracts more customers and increases revenue from other products. Another company that has had great success with loss leader pricing is Amazon.

What is an example sentence for loss leader? ›

loss leader | Business English

a product or service that is sold at a loss to attract customers for other products that are more expensive: Other retailers are using the book as a loss leader to bring customers in the door.

How to create a loss leader? ›

In a loss leader strategy, the company will sell its product at a discounted price to lure customers into coming into the store. The company then makes up for the loss of profits by selling more products that they normally would not sell. In other words, the company loses money on the sale of these products.

What is an example of a loss leader for Costco? ›

Costco reportedly lost $40M on their rotisserie chickens in 2015. This is known as a "loss leader" (along with other items such as their $1.50 hot dogs). Loss leaders are items sold for less than what they're worth in order to attract customers.

Is Aldi a loss leader? ›

Aldi uses milk as what is called a “loss leader” in its stores. That means Aldi doesn't make any money on milk but instead loses money in exchange for driving customers into the store. They know that almost everyone needs milk, and if they make theirs the cheapest in town, they can get more people to shop in Aldi.

Are loss leaders a good idea? ›

Loss leading strategies can hurt small businesses as well as suppliers, who might be forced to keep their own prices low so that a business can continue with its loss leading strategy.

Is a loss leader illegal? ›

Is loss leader pricing illegal? This pricing strategy is illegal in some European countries and Australia. In the US, it has been banned in several states like Oklahoma, California, and Colorado. Loss leading is anti-competitive and can negatively affect customers.

Why is loss leader illegal? ›

Banning loss leaders protects consumers from predatory marketing tactics. Loss leader strategies exploit consumers by providing partial, misleading information.

What are the cons of loss leaders? ›

Risk in making a loss – A big disadvantage of this pricing would be if the store does not attract new customers or stimulate sales of full-priced items. This will result in a reduced margin. Perception on quality- A customer's perception of the quality of an item may be influenced by the price.

What are the disadvantages of loss leaders? ›

Disadvantages of Loss Leader Pricing

A company may incur a substantial loss from this pricing strategy if it does not closely monitor sales of other items positioned alongside the loss leader; the risk is that customers may buy only the loss leader, and in large quantities.

What companies use loss leader? ›

Loss Leader Pricing Examples at Work
  • Amazon and Kindle.
  • IKEA's $1 Hot Dogs. World-renowned furniture retailer IKEA uses the loss leader strategy in a unique way. ...
  • HP and Printers. ...
  • Fast-Food Restaurants and Value Menus. ...
  • Grocery Stores. ...
  • Gaming Companies.
  • Razor and Blades Business. ...
  • Customer Acquisition and Retention.

What are loss leaders in retail? ›

Loss leader pricing and strategy is a marketing approach where a product is intentionally sold at a loss or minimal profit to attract customers. The marketing strategy is to entice shoppers with the discounted item, hoping they will make additional purchases of higher-margin products.

What are Costco's loss leaders? ›

That said, Costco actually does have one loss leader — the hot dogs they sell. They've famously been $1.50 (with a drink) since Costco opened 42 years ago. In fact, when then-CEO Jim Sinegal stepped down, some questioned if the price of the hot dog would go up.

What is the Costco loss leader strategy? ›

The idea of perennially cheap products in stores comes from the concept of 'loss leaders,' a handy way of keeping customers coming back for more. The $1.50 hot dog and soda combo at Costco has remained at the same price for an extended period due to a deliberate business strategy known as a 'loss leader.

Top Articles
Latest Posts
Article information

Author: Madonna Wisozk

Last Updated:

Views: 5772

Rating: 4.8 / 5 (48 voted)

Reviews: 87% of readers found this page helpful

Author information

Name: Madonna Wisozk

Birthday: 2001-02-23

Address: 656 Gerhold Summit, Sidneyberg, FL 78179-2512

Phone: +6742282696652

Job: Customer Banking Liaison

Hobby: Flower arranging, Yo-yoing, Tai chi, Rowing, Macrame, Urban exploration, Knife making

Introduction: My name is Madonna Wisozk, I am a attractive, healthy, thoughtful, faithful, open, vivacious, zany person who loves writing and wants to share my knowledge and understanding with you.