The Cook Islands: the paradise destination you’ve probably never heard of (2024)

Why we love these paradise islands

Scattered in the middle of the Pacific Ocean, theCook Islandsarean oasis of crystal-blue waters, white sandy beaches and some of the best snorkelling spots in the world. And the natural beauty doesn’t stop there. Jungle-clad mountains, reminiscent ofJurassic Park, cascade into the ocean with no building taller than a palm tree to obscure the view. Made up of Rarotonga, Aitutaki, Atiu and 12 other smaller islands, this little corner of the world makes for an incredible holiday. Here’s why we're totally in love with the Cook Islands.

There are no snakes or spiders

Halfway between New Zealand and Hawaii in the South Pacific Ocean, the Cook Islands were formed after a series of volcanic eruptions 10 million years ago. This means there are no snakes or spiders native to the landscape: the mark of a true paradise, in our eyes. This vast territory is more than 700,000 square miles, but only 1% of it is actually made up of land. Easily reached on direct flights from New Zealand, Australia and the United States, it’s an archipelago where 21st-century living and ancient Polynesian traditions combine.

There are no traffic lights

Rarotonga, the hub of the Cook Islands, is home to almost 74% of the total population of just 15,000 people. With so few people, and even fewer vehicles, driving here is a pleasure: there are no traffic lights, so hop on the round-Rarotonga bus service or get your own wheels to explore the island. Don’t miss Muri – the most beautiful section of Rarotonga’s lagoon –as well as the busy Punanga Nui Market on a Saturday morning, where locals sell their crafts.

There are beautiful local crafts

There are desert islands galore

The sublime lagoon of Aitutaki, just 45 minutes by air from Rarotonga, is surrounded by little deserted islets and turquoise waters. Take a day cruise to the lagoon and stop over at one of the inhabited islands for a secluded lunch and then dive into the bright blue waters of the Pacific to see the diverse and colourful marine life of the lagoon as well as the coral reef around the island.

There's astonishing marine life

With over 73 types of live coral and hundreds of fish species, it’s an underwater playground where divers regularly encounter eagle rays, giant trevally fish and humpback whales. The humpbacks migrate in the South Pacific from July to October, making it the perfect time to visit the Cook Islands. The whales are found so close to the shore that you can even watch them from the beach.

They farm rare pearls

Water is an integral part of not only the daily life of the islanders butthe country's economy. The Cook Islands is one of two places in the world where rare black pearls are farmed.Pearl farming, centred around the Manihiki atoll, is an intricate art and growing just one pearl can take up to five years. The farm is open to visitors, where you can learn about the seeding and snorkel around the pearl lines.

There's adventure to be had

The tallest thing on the island is a palm tree

There are no big brands or international hotel chains across the islands, meaning most places are locally owned.Government regulations also enforce that no building can be higher than a palm tree, so there are brilliant views from all over the island.

There's traditional architecture

When you’re visiting Aitutaki, don’t miss the village of New Jerusalem. It’s the only place in the south of the Cook Islands where a few traditional houses with thatched roofs, called kikau, remain.

The locals know how to party

The third largest island, Atiu, is blissfully secluded and difficult to reach due to the dramatic coral formations called makatea along its coastline– the easiest way to get to there is by plane from Rarotonga or Aitutaki. If you find yourself on this wild island, make sure to visit the local tumunu bush beer drinking houses. The warm locals love to share a tipple brewed from oranges, bananas, papayas (known locally as pawpaws) or hops, with live music and singing into the night.

The food is fresh