Why is liquidity important? (2024)

Liquidity is a term often used in finance, but why is it so important? Liquidity refers to the extent to which assets can be quickly and easily converted into cash without significant loss of value. It is the availability of sufficient cash to meet financial obligations when needed. Read on to find out why liquidity is important.

Financial flexibility

Liquidity provides financial flexibility. Having enough cash or easily tradable assets allows individuals and companies to respond quickly to unexpected expenses, emergencies or business opportunities. It allows them to balance their finances without being forced to sell long-term assets on unfavourable terms.

Avoiding debt

By having sufficient cash, individuals and businesses can cope with unexpected expenses or financial setbacks without resorting to taking on debt. Avoiding debt helps minimise interest costs and maintain financial health.

Payment of bills and obligations

Liquidity is essential to meet bills and obligations on time. Having enough cash or liquid assets ensures that you can make your rent, mortgage, utilities and other important payments without defaulting. For businesses, it is important to pay suppliers, employees and other business obligations on time to maintain a good reputation.

Capital for growth and investment

For businesses, liquidity is vital to enable growth and investment. Having sufficient cash enables companies to purchase new equipment, increase inventory, finance marketing campaigns or enter new markets. Lack of cash can hinder growth plans and miss market opportunities. It can stop investors from investing in your business. Or cause problems if you want to use forms of financing such as factoring.

Why is liquidity important? (2024)

FAQs

Why is liquidity important? ›

Why Is Liquidity Important? If markets are not liquid, it becomes difficult to sell or convert assets or securities into cash. You may, for instance, own a very rare and valuable family heirloom appraised at $150,000.

Why is liquidity important in a level business? ›

Liquidity refers to how easily a company can convert its assets into cash. High liquidity suggests quick convertibility, which can be crucial in meeting short-term obligations. Working capital is the difference between a company's current assets and its current liabilities.

What is the benefit of knowing liquidity? ›

The main advantage of strong liquidity is knowing there are enough assets to cover unexpected emergencies, changes in demand and surprise expenses. It can also improve a business's credit score which will give you a greater chance of securing funding should you need it.

Why is liquidity more important than profitability? ›

While profitability shows that a company can make money from its operations, liquidity ensures it can pay bills and access enough cash when needed. Strong liquidity and profitability together contribute to long-term viability. Companies need profits to sustain operations and grow.

What is liquidity and why does it matter? ›

When investing in the financial markets, liquidity is an important factor to take into account. Simply put, liquidity is how easily an asset can be converted into cash without having a negative impact on its price.

What does liquidity tell us? ›

Liquidity refers to how quickly and easily a financial asset or security can be converted into cash without losing significant value. In other words, how long it takes to sell. Liquidity is important because it shows how flexible a company is in meeting its financial obligations and unexpected costs.

What is the relationship between liquidity and profitability? ›

Also, according to the economic theory, risk and profitability are positively related (the more risky the investment, the higher the profits it should offer), thus since higher liquidity means less risk, it would also mean lower profits.

Why is cash more important than profit? ›

In other words, a company can appear profitable “on paper” but not have enough actual cash to replenish its inventory or pay its immediate operating expenses such as lease and utilities. If a company cannot purchase new inventory, it will slowly become unable to generate new sales.

What is the conflict between liquidity and profitability? ›

As liquidity and profitability are inversely related to each other, hence increasing profitability would tend to reduce firms' liquidity and too much attention on liquidity would tend to affect the profitability.

Why is liquidity such a significant measure of financial performance? ›

Accounting liquidity measures a company's or individual's ability to pay off short-term obligations using available assets such as using cash from the bank account to pay a bill that's due. It's like a snapshot of financial health, indicating whether you're equipped to cover upcoming bills without scrambling for funds.

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