How much does an exhibition booth cost?
For booths smaller than 20' x 20', expect to pay around or over $300 per square foot. For booths 20' x 20' and larger, you'll likely pay between $200-300 per square foot. If your exhibit requires in-depth audiovisual/technology, expect to pay at the top end of the relevant range, if not over.
Shows like GameStop Expo, the price can be between $10 and $30 per square foot. For PAX, it varies depending on which show you're talking about. PAX South booths in 2020 ranged from $1,450 for a 100-square-foot booth ($14.50 per square foot) to $54,375 for a 2,500-square-foot space ($21.75 per square foot).
Trade Show Display Sizes and Layouts
A 10' x 10' booth size is the most popular and most readily available size for most trade shows & events.
Industry standards report that a buyer can expect to pay in the neighborhood of $100 to $150 per square foot for a custom, 20' by 20' island booth. Our experience has shown that, on average, you're likely to spend between $45 to $60 per square foot for smaller booth spaces in the range of 10' by 10' or 10' by 20'.
5 Of the remaining 150 exhibitions, 73 were art exhibitions and the remainder non-art exhibitions. For the 73 art exhibitions, the average cost was $90,000, while for the 77 non-art exhibitions the average cost was nearly $450,000. The average size for the art exhibitions was 4,200 sq. ft.
PAX East and West: A 10×10 booth typically costs around $2,500, so we suggest teams budget around $5,000 depending on the setup, merchandise and other expenses. A MINIBOOTH set-up is usually around $1,500 and includes all your equipment and one badge.
Single-screen booths average at around $420 per day. 10ft x 10ft booths average around $910 per day for the space alone, with pre-furnished packages averaging around $200 more per day. Large-scale booths average around $6,657 per day at the low end.
On average, it costs about $100-$150 per square foot of floor space. A 10×10 booth space will cost around $14,000, with a total budget of $42,000. Larger 20×20 spaces cost up to $20,000, with a total budget of $60,000. So, the general ballpark numbers for a trade show are between $40,000 and $60,000.
1. Standard/Linear. The standard configuration at trade shows, these booths are usually 10' x 10' (100 square feet) at trade shows in the USA. While they may be wider (20', 30' and up), they always remain 10' deep.
Convention Display Booths are used to communicate who you are, what your business is about, display your products, answer questions, facilitate dialog, and showcase your brand.
How do you measure booth size?
Calculating Booth Space Requirements
First, get a clear mental image of the total square footage of the booth you are considering by multiplying its length times the width. For example, a 10'x20' display would encompass 200 square feet. Allow roughly 40-50 square feet of space for each staff person you will have.
Make your booth stand out with a fun, unique and interactive attraction. You can set up a game, run a contest or host a friendly competition. Trivia games, photo booths and putting greens are all good ideas that excite and engage attendees. Heck, even offering free bottled water might attract folks to your booth.

- Aim for a homey, welcoming vibe. Choosing wood and textured fabrics over sleek metal options.
- Provide for their immediate needs. Free water bottles, charging outlets, and wifi are always in demand.
- Make your booth about more than just your brand.
- Build hype in advance. ...
- Invest in an eye-catching booth design. ...
- Step up your swag. ...
- Create an experience. ...
- Leverage social media to your advantage. ...
- Prioritize follow-up.
Trade Fair Display Stand ₹ 10,000/Per Sq. M. Customized Exhibition Stand ₹ 10,000/Per Sq. M.
trade show Booth design and production:
According to results from the Experiential Designers & Producers Association's 2017 Economic (Custom) Survey, listed by EXHIBITOR, the average cost for booth design and production falls between $137 and $161.17 per square foot. In-line exhibits average $1,370 per lineal foot.
A SXSW pitch deck obtained by Ad Age on Friday, shows exactly what's at stake. A prominent booth at SXSW costs $135,000 for the deluxe set-up. It costs $43,000 to place a logo on shirts worn by festival volunteers, according to the pitch deck.
- Exhibit-related costs.
- Service costs.
- Promotional costs.
- Staffing costs.
To set up an exhibition stall, you must first select the right place for it. A right place is where your stall will have the right visibility. Sometimes the biggest of the spaces may not suit your requirement. An exhibitor must know the floor plan, go ahead with only the space that is required.
- Get to the point. Don't write an essay on why people should visit your exhibit. ...
- Don't just tell your readers what's happening at your booth—tell them how they can benefit from visiting you.
- Add something visual to make the invitation interesting. ...
- Include a call to action.
How do you decorate an exhibition stall?
- The size. The size ought to be the very first thing to consider when you want to decorate your exhibition booth. ...
- Stand decoration. ...
- Colours and Logos. ...
- Displays. ...
- Visual Aids. ...
- Conclusion.