How to determine the financial health of a company?
The balance sheet, income statement, and statement of cash flows give snapshots of the company at one point in time: You will want to know how much is it leveraged (balance sheet), how profitable it is (income statement), and whether its finance organization may be chaotic or operating efficiently (cash flow).
The four main areas of financial health that should be examined are liquidity, solvency, profitability, and operating efficiency. However, of the four, perhaps the best measurement of a company's health is the level of its profitability.
Financial information can be found on the company's web page in Investor Relations where Securities and Exchange Commission (SEC) and other company reports are often kept. The SEC has financial filings electronically available beginning in 1993/1994 free on their website.
- Turnover and Profits. Revenue and profits are the first things to consider. ...
- Cost effectiveness. Profitability measures a company's ability to generate profits in relation to its revenue, assets, or equity. ...
- Cash and solvency.
Typical signs of strong financial health include a steady flow of income, rare changes in expenses, strong returns on investments, and a cash balance that is growing.
- Growing revenue. Revenue is the amount of money a company receives in exchange for its goods and services. ...
- Expenses stay flat. ...
- Cash balance. ...
- Debt ratio. ...
- Profitability ratio. ...
- Activity ratio. ...
- New clients and repeat customers. ...
- Profit margins are high.
The most widely used financial performance indicators include: Gross profit /gross profit margin: the amount of revenue made from sales after subtracting production costs, and the percentage amount a company earns per dollar of sales.
The income statement, balance sheet, and statement of cash flows are required financial statements. These three statements are informative tools that traders can use to analyze a company's financial strength and provide a quick picture of a company's financial health and underlying value.
- Collect your company's financial statements. ...
- Analyze balance sheets. ...
- Analyze income statements. ...
- Analyze cash flow statements. ...
- Calculate relevant financial ratios. ...
- Summarize your findings. ...
- Horizontal analysis. ...
- Vertical analysis.
For example, a horizontal analysis of the costs of goods sold (COGS) may help a business identify if patterns in the price of goods is affecting its profits. Similarly, a horizontal analysis of payroll costs may determine if the business is paying too much, or too little, to support its workforce.
How to compare companies' financial performance?
Financial experts use industry analysis to evaluate the financial performance of a sector and companies from that sector by looking at their income statements, balance sheet, and cash flow statements and financial metrics like debt-to-equity ratio, return on equity (ROE), current ratio, and gross margin percentage.
The Current Ratio = Current Assets / Current Liabilities
You can use the current ratio to help determine your company's financial health. Whether or not you have enough cash, accounts receivable, and inventory on hand to cover your short-term debts, payables, and taxes can be indicative of the health of your company.

There are a number of ratios that can help you understand a company's financial health. Some examples include the debt-to-equity ratio, which measures the amount of debt the company has relative to its equity, and the return on assets, which measures the company's profitability. Examine the company's credit rating.
- Quick ratio.
- Debt to equity ratio.
- Working capital ratio.
- Price to earnings ratio.
- Earnings per share.
- Return on equity ratio.
- Profit margin.
- The bottom line.
Many financial experts agree that financial health includes four key components: Spend, Save, Borrow, and Plan. It is crucial that you actively work on improving the health of each one.
Evaluating and improving one's financial health involves a keen understanding of income, expenses, debt, and savings, coupled with setting clear, realistic goals and executing actionable strategies.
- Check Net Profit Margin. Net profit is key to determining your company's profitability. ...
- Calculate Gross Profit Margin. ...
- Analyze Your Operating Expenses. ...
- Check Profit per Client. ...
- List Upcoming Prospects.
The answer lies in understanding financial statements—formal records that encapsulate the financial activities of a business. The balance sheet, income statement, and cash flow statement are the three foundational documents you'll need to assess and improve your company's financial standing.
- Analyze the Balance Sheet. The balance sheet is a statement that shows a company's financial position at a specific point in time. ...
- Analyze the Income Statement. ...
- Analyze the Cash Flow Statement. ...
- Financial Ratio Analysis.
Viability starts with Earnings, however there are other aspects to consider including Cash Flow, Net Worth and Balance Sheet Strength, Financial Projections, Financial Trends and Non-Financial Factors. Finally having a trusted Financial Support Team around you is valuable.
What is a financial health check?
Our free Financial Health Check is a review of your personal finances, giving helpful hints, tips and ideas to help you get financially fitter both now and in the future.
Basic analysis of the income statement usually involves the calculation of gross profit margin, operating profit margin, and net profit margin, which each divide profit by revenue. Profit margin helps to show where company costs are low or high at different points of the operations.
There are 10 effective metrics for measuring financial effectiveness, including the operating expense ratio, asset turnover ratio, inventory turnover ratio, LTV-CAC ratio, net revenue retention and the Rule of 40.
- Do a cash flow analysis. ...
- Conduct a financial ratio analysis. ...
- Measure your business's liquidity. ...
- Reevaluate your debt. ...
- Reassess your financial goals.
- Your Revenue Is Growing. ...
- Your Expenses Are Staying Flat. ...
- Your Cash Balance Demonstrates Positive Long-Term Growth. ...
- Your Debt Ratios Should Be Low. ...
- Your Profitability Ratio Is on the Healthy Side. ...
- Your Activity Ratios Are In-Line.