Hailey Bieber Calls Out the “Division” Caused by Her “Made-Up” Feud with Selena Gomez (2024)

Yes, we're talking about it. 👀

Selena's relationship with Justin Bieber began during her Kiss & Tell days back in 2010, and the young couple would go on to date multiple times before calling it quits for good. Diehard Jelena fans weren't happy with Justin when he began to see Hailey Bieber on-and-off during the periods of time when he wasn't dating Selena.

The Internet looooves pitting Selena Gomez and Hailey Bieber against each other, and has for years. There's no denying that the back-and-forth got confusing (see: Justin and Selena's relationship timeline as well as Justin and Hailey's relationship timeline) but now that Justin and Hailey are officially married and have been for years, you'd think that the alleged drama would be over by now, right?

Four years after Justin and Hailey got married, Mrs. Bieber appeared on Alex's Cooper's Call Her Daddy podcast and publicly spoke about Selena Gomez for the very first time. Shortly after that, photographer Tyrell Hampton posted an Internet-breaking, viral photo of Selena and Hailey snuggled up in a close embrace, squashing rumors that the two mega-celebrities were still beefing over Justin all these years later... until the TikTok eyebrow drama began. Below, we break down a complete timeline of Hailey and Selena’s alleged drama.

June 29, 2023: Hailey slams the "division" caused by her "made-up" feud with Selena

The internet has been buzzing about Hailey and Selena's alleged feud for months (er, tbh, years), but once again, Hailey is shutting down the rumors. During an appearance on Bloomberg's The Circuit, host Emily Chang asked the Rhode founder to speak to the suspected drama, which Hailey says she's "hated" since the beginning.

"I don't think that this is about me, Hailey Bieber, and Selena Gomez," the model began. "It's about the vile, disgusting hatred that can come from completely made-up and twisted and perpetuated narratives. That can be really dangerous."

In showing support for Selena on social media, Hailey said it's "an opportunity to really stand for bringing people together and not being OK with the kind of division that [the feud rumors] caused." She expressed her frustration over fans picking "teams" and her hope that in debunking the feud rumors publicly, she can spread a message of unity. "It doesn't have to be about this whole divisive nature," Hailey said.

The narrative of two women fighting over a guy is "awful," Hailey continued. "I hate it. I've hated it since the beginning, and I think that goes back to being misunderstood. Time and time again, I don't know why we keep having to say there is no issue and there is no problem," she added. "It's so disappointing that people still behave this way over a man."

June 12, 2023: Hailey supports Selena in a message on her Instagram story

It all started with Hailey liking Selena's Insta post the day before.

Then the next day, Hailey posted a message to her Insta story addressing some "hateful," "mean," and "nasty" comments.

"If you're leaving rude comments on my behalf on anyone's posts, just know that I don't want that nor do I ever or will I ever support or condone hateful, mean, or nasty comments," she wrote on her story. "Doing that is not supporting me.. If you are participating in that you are a part of a culture that I want no part of. Please be nice or don't say anything. ✨"

This comes several months after Selena posted to her own Insta story urging her fans to stop the hate after Hailey was receiving death threats.

March 24, 2023: Hailey says she and Selena are trying to "move past" the narrative around them

Hailey is speaking out after Selena urged her fans to stop spewing "hate" amid their rumored social media feud. The model took to her Instagram Story, writing, "I want to thank Selena for speaking out, as she and I have been discussing the last few weeks how to move past this ongoing narrative between her and I."

She went on to discuss how "hard" the fallout from their rumored feud has been "for everyone involved." The 26-year-old noted the way that things can be "taken out of context construed differently than they were intended." Hailey asked fans to "be more thoughtful" about their posts online and revealed that she'd be doing the same. "In the end, I believe love will always be bigger than hate and negativity," she said. "There is always an opportunity to meet each other with more empathy and compassion."

March 24, 2023: Selena urges fans to stop "hate" after Hailey received death threats

Despite the reported drama, Selena is standing up in support of Hailey. The Only Murders in the Building star took to her Instagram Story on Friday, making a plea on Hailey's behalf. "Hailey Bieber reached out to me and let me know that she has been receiving death threats and such hateful negativity," Sel wrote. "This isn't what I stand for. No one should have to experience hate or bullying," Selena made a plea to her fans to let go of the reported feud. "I've always advocated for kindness and really want this to all stop," she concluded.

March 6, 2023: Fans wonder if Justin shaded Selena with his party favors

Selena didn't attend Justin's 29th birthday party over this past weekend, but her name began to circulate after guests posted photos of one specific party favor that raised eyebrows.

One of the things that Justin gave out to his friends and family was a cowboy boot-shaped lighter with the words "I'm so thankful I didn't end up with what I thought I wanted" carved into the silver souvenir. Fans began to wonder whether the lighters were subtly throwing shade at Selena amidst the drama with Hailey, or whether the message was just an odd coincidence.

Meanwhile, Selena took to TikTok to share a message with fans about mental health. "Thank you and love you all so much. I'm deeply grateful for each and every one of you humans. You make me unbelievably happy," she wrote. "Please, please be kinder and consider others' mental health. My heart has been heavy and I only want good for everyone. All my love," Selena continued in a since-deleted comment.

February 28, 2023: Hailey's old tweets begin to resurface

The Internet is forever, folks — Hailey Bieber has recently been trending on Twitter thanks to a couple of savvy Twitter users that dug back into the archives and found old tweets that the model had written about her now-husband and his then-girlfriend.

@Xovalerie_ posted a screenshot of a tweet from May 27, 2011 that read "I'm for sure 100% team #Jelena" as well as a tweet from September 23, 2011 saying "I don't care what anyone says but Justin Bieber and Selena Gomez together is the definition of a teenage dream! #word."

September 23, 2011 was notably the night that Justin Bieber surprised Selena with a dinner and movie for two in the empty, rented-out Staples Center in LA.

Hailey also tweeted, "Selena Gomez is so cute. Don't argue. Bye" on October 7, 2011, and wrote "She is beyond flawless and he’s ya know he’s Bieber. They are a perfect relationship.. -__-forever alone" on January 8, 2012, just six years before she said "I do" and became Mrs. Bieber.

Hailey has not responded directly to any of the recent drama or these resurfaced tweets.

February 22, 2023: The 'mean girl' drama involving Selena, Hailey, and Kylie Jenner

In a since deleted TikTok, Selena joked around in a lighthearted vid about how she accidentally over-laminated her brows. Three hours after Sel posted the TikTok, Kylie posted a selfie on her Insta story with the caption, "This was an accident?????" written over her eyebrows. She then posted another pic to her story, this time a screenshot of her and Hailey on Facetime, with the cameras zoomed in on their eyebrows. TikTok user @devotedly.yours posted a video with a debrief of the drama and called out Bieber and Jenner for "shading Selena Gomez."

The situation went TikTok viral, with fans deeming Hailey and Kylie 'mean girls.' Kylie defended herself in the comment section of the vid, saying "This is reaching. No shade towards Selena ever and I didn't see her eyebrow posts! You guys are making something out of nothing. This is silly."

Selena replied to Ky, commenting "Agreed @kyliejenner It's all unnecessary. I'm a fan of Kylie!"

But many Selena fans are still suspicious and believe that Kylie and Hailey are just mean girls, especially after footage resurfaced of Hailey sticking her tongue out and pretending to gag after Taylor Swift's album was mentioned when co-hosting the series Drop The Mic in 2017. Selena defended Tay in the comments, saying "So sorry, my best friend is and continues to be one of the best in the game."

The internet has been flooding Sel with love and support, and she even became the most followed woman on Instagram with an astounding 387M followers, passing the previous title holder Kylie, who has 379M.

TikTok user @sunlightchaser made a post in support of Selena, calling Kylie and Hailey 'nepo babies' and saying their behavior is 'disgusting' and despicable.'

"I love you," Selena commented.

In a recent Insta post, with the caption "I deleted this one time because I thought maybe it was too much but eh," Sel edited the caption to add "(taking a break from social)," but has made one post since, for her friend and bride-to-be Connar Franklin.

She also announced her social media departure in a TikTok live, saying "I'm so blessed. I have the best friends, the best fans in the whole world, and I just couldn't be happier. I'm good. I love who I am. And yeah. I'm gonna be taking a break from social media cause it's...this is a little silly. I'm 30. I'm too old for this." The singer has since reactivated her socials and appears to have returned.

February 14, 2023: Selena comments on Hailey's deleted TikTok post

A now-deleted TikTok that Hailey Bieber posted in early January is resurfacing thanks to TikTok user @ellenacuario's theory that the model's lip sync to the audio "I'm not saying she deserved it, but I'm saying that God's timing is always right" was directed at Selena Gomez.

Was Hailey throwing shade? Some fans say yes. Others brought up the fact that both women have been seen interacting warmly with each other, with one TikTok user commenting, "they don't have beef with each other so why would it be abt her?"

Selena settled the rumors once and for all in the comment section, writing, "It's ok! I don't let these things get me down! Be nice to everyone! x."

That settles it — even if Hailey's TikTok *was* about Selena (which we're assuming it's not, since both women are reportedly more than cordial with each other), Selena is unbothered and living her best life rn.

November 2, 2022: Selena addresses her viral photos with Hailey

Yes, we're still talking about those photos of Selena and Hailey at the Academy Museum Gala. How could we not?! Since their iconic pic was taken together, sources close to the stars have reported that they are "more than cordial" and "are glad to have cleared the air." We've been eager to know every single detail behind the snap, however, we hadn't yet heard from either Selena or Hailey themselves — until now.

In a recent interview with Vulture, Selena discussed her upcoming documentary, My Mind & Me, an intimate look into her life and mental health journey. At the end of the interview, the "Love You Like a Love Song" singer is asked about the viral photo with Hailey, and what led to it. Selena downplayed the interaction, saying "it's not a big deal."

"It’s not even a thing," she added about the alleged feud.

October 26, 2022: Hailey and Selena are reportedly "more than cordial"

About a week after Selena and Hailey broke the internet with their photo together at the Academy Museum Gala in Los Angeles, a source confirmed to Entertainment Tonight that everything is truly amiable.

Selena and Hailey "are more than cordial and just want to remain friendly," they said. "Justin, Hailey, and Selena are glad to have cleared the air, moved on with their lives, and closed that chapter."

"Selena is doing amazing and is just focusing on herself, her family, and her close-knit circle of friends," they added. "She's not trying to settle down right now and she's just living her best life."

Meanwhile, the Biebers are doing "great," the source affirmed. "They are so in love and focusing on their work, as well as their mental and physical health." The source went on to confirm that the husband and wife wish to keep their life together private, and that their top priority is always each other.

October 16, 2022: Hailey and Selena snuggle up for first photo together

We're not crying, you are! After years of fans pitting the two women against each other and creating rumors about feuds, drama, and cheating, Hailey and Selena made a statement once and for all with a photo that put the speculation to rest.

Photographer Tyrell Hampton posted a picture of Hailey and Selena hugging cheek-to-cheek. At the time of reporting, the post has over 1.2 million likes on Instagram. "Plot twist," the photographer captioned it. A Selena Gomez fan account posted another photo of the two embracing.

September 29, 2022: Selena says "words matter" on IG Live

One day after Hailey's interview about Selena (and other things) was released, Selena took to Instagram Live to chat with fans about her newest Rare Beauty launch and share a heartfelt message.

"If you support Rare, I cannot thank you enough, but know that you are also representing what it means and that is words matter. Truly matter. So it’s coming from me, and I just want all of you to know that I hope that you understand that this is much bigger than anything else. I’m really grateful to all of you for hearing me out, so have a wonderful rest of your day, and I appreciate all the love. Thank you," the singer shared.

September 28, 2022: Hailey makes first public comments about Selena on Call Her Daddy

Hailey Bieber finally addressed the years and years of drama, rumored feuds, cheating accusations, and aggressive bullying from Jelena fans in a viral interview on Alex Cooper's hit podcast Call Her Daddy, explaining that there is no drama with Selena.

In regards to the sticky timeline of their relationship, Hailey explained, "When him and I ever started, like, hooking up or like anything of that sort, he was not ever in a relationship — ever, at any point. ...It's not my character to mess with someone's relationship, I would just never do that. I was raised better than that. I'm not interested in doing that."

Hailey also noted that she and Selena have communicated post-marriage, which has brought her a lot of peace. "It's all respect. It's all love. That's also why I feel like if everybody on our side knows what happened and we're good and we could walk away from it with clarity and respect, then, like, that's fine." She continued, "You're never going to be able to correct every narrative and there's gonna be new ones that come. It's never gonna end and that's why I get to the point — that's why I didn't speak about a lot of this stuff."

May 11, 2022: Selena denies shading Hailey after fan accusations

Selena posted a TikTok video doing her skincare routine, and later had to turn off the comments because of fans who read into the innocent video, well, a little too much.

“Wait ... is she trynna to make fun of you know who,” wrote one user in reference to Hailey, who had also recently posted a skincare routine video. The quick accusations were entirely false and Selena directly responded to them soon after, saying on TikTok, "Guys no idea what I did but I really am sorry. Zero bad intention. Deleting soon."

April 2022: Hailey begs commenters to leave her alone

Over a decade after Justin and Selena first made their red carpet debut as a new couple back in 2011, Hailey Bieber took to TikTok with a genuine request.

"Enough time has gone by," Hailey begged. "I’m minding my business. I don’t do anything, I don’t say anything. Leave me alone, please. [...] That’s my only request. Be miserable somewhere else, please." The video was captioned "this is for you guys in my comments every single time I post."

May 2021: Hailey gets harassed by fans at the Met Gala

Nobody deserves this, TBH. Hailey and Justin Bieber walked the red carpet at the Fashion Super Bowl, a.k.a. the MET Gala, and fans screamed "SELENA, SELENA, SELENA" as Hailey passed by.

One TikTok user compiled footage of the married couple posing for photos shortly after, showing how Justin mouthed "I love you" and "don't cry, don't cry" as he wiped under her eyes. Hailey quickly put on a pair of black sunglasses to hide her eyes.

Fans in the comment section were quick to point out the disrespect, saying, "y’all this is so sad. they are married let them be. how would u feel if u were with ur significant other and someone started screaming ur ex’s name-."

March 2021: Hailey talks about the constant Selena comments

Hailey Bieber launched her own YouTube channel in 2021, and one of her videos revolved around the topic of mental health and social media in conversation with psychiatrist Dr. Jessica Clemons.

Hailey appeared to address Selena fans who continually "hound" her with comments when she explained, "I think when you’re going through a situation where you just have so many people hounding you with the same thing over and over and over again, it starts to mess with your mind and then you start to question everything." The model continued, "You’re like, ‘Is there something that I’m not seeing that they see? Maybe they are right?’ It was such a low point for me that I was like honestly maybe I am delusional. It’s like separating two realities essentially."

December 2020: Justin fires back at a fan who tried to rally other fans to bully Hailey

During an Instagram Live, a fan commented, "need to f**king bombard that s**t with Jelena and how Selena is better. Go after, please, let’s all go after her."

Justin took a screenshot of the comment and wrote on his Instagram Story, "This sad excuse of a human just encouraged people on video to literally go after my wife telling people to say that my previous relationship was better so on and so fourth. It is extremely hard to choose the high road when i see people like this try and rally to gather people to bully the person i love the most in this world. It is not right.”

November 2019: Hailey denies a feud with Selena

Girls supporting girls! An insider explained to Us Weekly a month after the Instagram Story fiasco, “Hailey thinks Selena is talented. By liking photos of Selena, whether it be a glam shot or ones that her friends post on Instagram, Hailey wants to show that there are no hard feelings. It’s her way of trying to make peace and show her support for Selena in a low key way, yet public way.”

A month later, Hailey spoke to British Vogue and explained that social media has the tendency to become “a breeding ground for toxicity and people creating false drama between women and trying to put women up against each other and create these narratives that are just…toxic.” She continued, “I think that has to change and that has to stop.”

Selena has previously made similar comments, saying on an Instagram Live, “I do not stand for women tearing women down. I will never, ever be by that. So please be kind to everyone. It doesn't matter what the situation is, if you're my fans don't be rude to anybody, please.”

October 23, 2019: Selena releases "Lose You To Love Me" with speculation around shade from Hailey Bieber

Here's the timeline: Selena released Lose You To Love Me, the ultimate moving-on, self-love anthem at 12:00AM on October 23rd.

Then, 34 minutes later, Hailey Bieber posted the song I'll Kill You by Jhene Aiko and Summer Walker on her Instagram story. "I wish a b*tch would try to come between us, it won't end up good," sings Jhené Aiko.

However, Hailey noted that the story post wasn't an attack. "Please stop with this nonsense," Hailey commented on Just Jared's Instagram post. "There is no 'response.' This is complete BS."

Selena took to Twitter to share an intimate look into how she was emotionally handling the situation, writing that she was thanking Jesus. The singer typed out, "He said to me, "Selena hold on, I hurt when you hurt. I cry when you cry but I will NEVER, EVER leave your side. Work with me, walk with me and watch how I do it." She continued, "In my worst moments, like awful, most painful moments -I never stopped falling to my knees wanting and needing only His love. See the enemy keeps trying to tear me down and it's just not gonna happen. Not today. Not the next.."

April 2019: Justin and Hailey address the haters

The Biebers' first few months of marriage were riddled with strong, unsolicited opinions from fans who preferred Justin's relationship with Selena over his relationship (and now marriage) with Hailey. The couple eventually addressed these comments on social media.

Hailey wrote on her Instagram stories, "You little internet kiddos need to learn how to move on for real. We're adults that have better things to do than waste time explaining something just so you can stop your delusional fantasies. I'm not gonna sit here and let obsessive strangers try to tell me about my own husband, you wanna talk about somebodies husband then get ur own. G'night!!"

Justin also wrote on Instagram, "Why would I dedicate my whole life to someone in marriage to get back to my ex? Anyone who believes this is mean spirited or 10 years old or younger because a logical person doesn't talk or think this way. You should be ashamed of yourself. I absolutely love and loved Selena, she will always hold a place in my heart, but I am head over [heels] in love with my wife and she is absolutely the best thing that has ever happened to me, period."

September 2018: Justin and Hailey are MARRIED!

Well, that was speedy! Meet the Biebers: Hailey and Justin got engaged weeks after reuniting, and then got married in a small ceremony a month following their engagement, despite the fans who were quick to criticize.

Hailey would address the timeline of these events years later in 2022, saying, “I think it was the best thing that could have happened for him to move on and be engaged and get married and move on with his life in that way." She explained, "I know what was going on when we got back together and I know what had to happen for that to come back together in a healthy way.”

May 2018: Justin and Selena break up again

And then Justin began dating Hailey in June 2018, one month after breaking up with Selena for the final time. "Hailey has always loved Justin and they have been best friends, so it’s no surprise that they’re hooking up again,” a source explained to US Weekly.

December 2017: Justin and Hailey hang out as friends

At this point, it's been two years since Justin and Hailey's New Years Eve make-out, and the two have been seen platonically hanging out while Justin is rumored to be dating Selena once again. Jelena fans were unhappy with this friendship, considering Justin's past (albeit short) romantic history with Hailey.

November 2017: Justin and Selena get back together

The former couple was spotted hanging out multiple times in Los Angeles, and a source told US Weekly that they're back together. This followed Selena's brief relationship with The Weeknd.

August 2016: Selena calls out Justin for girlfriend hate

Foreshadowing! 👀 Selena spoke her mind about the hate that Justin's then-girlfriend (not Hailey) was receiving.

Justin started dating Sofia Richie to the dismay of many Jelena fans, some of whom started to post nasty things online about Sofia. "I'm gonna make my Instagram private if you guys don't stop the hate this is getting out of hand, if you guys are really fans you wouldn't be so mean to people that I like," wrote Justin.

Selena gave her own opinion of the issue, writing, ""If you can't handle the hate then stop posting pictures of your girlfriend lol - it should be special between you two only. Don't be mad at your fans. They love and supported you before any one ever did."

Justin then wrote, "It's funny to see people that used me for attention and still try to point the finger this way. Sad. All love. I'm not one for receiving any kind of hate. Hope u all can be kind to my friends and each other. And yes I love my beliebers."

Selena responded with cheating accusations, saying, "Funny how the ones that cheated multiple times, are the ones pointing the finger at the ones that were forgiving and supportive. No wonder fans are mad. Sad. All love."

The comment war ended with Justin's comment that read, "I cheated... Oh I forgot about You and Zayn?"

Oof.

December 2015: Justin rings in the New Year with Hailey and friends, once again

Justin spent New Years Eve with Hailey Baldwin (and others) for the second year in a row, jetting off to sunny Anguilla to kick off 2016. He later took to Instagram to drop a caption-less, steamy snap of himself locking lips with Hailey, confirming that there's something going on between the two of them. Subtle!

November 2015: Justin serenades Selena Gomez with "My Girl"

Hmmm...what? A month before he flew out to the Caribbean with Hailey Baldwin and others, Justin was spotted singing My Girl by The Temptations to ex-gf Selena Gomez in a hotel bar. Selena appeared to be laughing and smiling as he sang to her, and a video of the two hugging later was captured as well.

December 2014: Justin rings in the New Year with friends, including Hailey

Just pals...for now! This won't be the first New Years Eve that the two will spend together — hint, hint. Justin panned the camera over to Hailey, who playfully yelled "Happy New Year!" for his Instagram video.

November 2014: Justin denies being in a relationship with Hailey

And so the whiplash (that's a Selena Gomez reference for you) begins. Justin took to Instagram to post a selfie with Hailey after months of reported drama between himself and Selena (including unfollowing her on Instagram and explaining that they aren't talking but telling E! that he still loves her) and captioned the photo, "People are crazy. I'm super single and this is my good friend u would know otherwise."

July 2014: Justin and Orlando Bloom get in a tussle

To this day, we still don't know why the two celebrities got into a fight in Spain, However, many fans speculated that it had something to do with the fact that Orlando and Selena were spotted hanging out together at Chelsea Handler's comedy show per US Weekly.

2013: Selena releases Come and Get

🎵 When you're ready, come and get it...nah, nah, nah, nah... 🎵

Selena dropped a banger of a song in 2013 that was thought to be aimed at her ex-boyfriend, Justin, who later posted an Instagram photo of them captioned "Our love is unconditional" before quickly deleting it. Drama, drama!

2012: Justin and Selena break up for the first time

Much to the dismay of hardcore Jelena fans that fell in love with the relationship between the two budding stars in 2011, the power couple broke up — but this wouldn't be the first time that they split and then (spoiler alert!) get back together. Sources told US Weekly and People that there were trust issues between the two of them that caused rifts leading to the breakup.

May 2, 2011: Selena talks to Seventeen about being in love

Selena sat down with none other than Seventeen and explained, "When you're in love, you kind of give everything and make that person your life. So every day you get more and more of yourself back, and it feels better."

The singer directly addressed her relationship with Justin Bieber, saying, "I don't like hiding. I do like to keep certain things to myself, but at the end of the day, I'm eighteen, and I'm going to fall in love. I'm going to hang out with people, and I'm going to explore myself, and I'm okay with that."

February 27, 2011: Justin and Selena make their red carpet debut together

The then-tween-star cuties hit the red carpet together for the first time at the Vanity Fair Oscar party back in 2011. The young couple took the "red" in red carpet literally, dressing up in matching shades of crimson for their first official event together. Selena later explained that it was their version of going to "prom" together.

Earlier that month, Hailey Baldwin posed for the cameras at the red carpet premiere of Justin Bieber: Never Say Never with her father, Steve Baldwin.

2009

Justin was 15 years old when he first met 12-year-old Hailey Baldwin. A video posted to Twitter showed Steve Baldwin explaining to a young Justin, "This is my daughter Hailey. We've been really enjoying your music." Hailey and Justin share an unenthusiastic handshake — hilarious, considering the fact that they'd get married a decade later! "Haha. Amazing," Justin responded to a fan who Tweeted him the video.