Impact Investing Statistics | Unbiased (2024)

Impact investments can take the form of various asset classes.

No matter the asset classes you choose, one of the basic goals is to reduce the negative effects of business activities on the social environment. It’s for this reason that most investors who use this strategy consider a company’s corporate social responsibility (CSR) before involving themselves with the company.

Most impact investing is done by institutional investors such as private foundations, pension funds, banks, and hedge funds. This strategy has been praised for its potential to reconcile traditional financial markets’ key shortcomings.

Even so, the World Economic Forum revealed that, out of the tens of trillions in global capital, only a cumulative total of under US $40 billion was dedicated to impact investments in 2013. However, things have changed since then.

The Bill & Melinda Gates Foundation is one of the best examples of an impact investment fund. The foundation is mostly engaged in philanthropy, although it also has a strategic investment fund with $2.5 billion under management. This is invested in ventures aligned with the foundation’s philanthropic goals.

What is the impact investing market size?

As the following statistics show, the impact investing market size certainly has grown since 2013:

Why is impact investing changing?

The impressive CAGR of impact investing over the last few years is arguably one of the clearest signs that the sector is not only expanding but also evolving.

A closer look at the sector and its growth reveals a few interesting points worth considering if you’re looking for investment opportunities that go beyond traditional options.

  • In 2022, Bank of America found that 80% of young investors are interested in alternative investments such as commodities, private equity, real estate, and other tangible assets.

  • These investors allocated three times more of their investment portfolios to alternative strategies (16%) and half as much to stocks (25%) than older investors.

  • In comparison, older investors allocated 5% of their portfolios to alternative strategies and 55% to stocks.

  • 75% of young investors said it was only possible to generate above-average returns with traditional stocks and bonds.

These findings by the Bank of America show that the shift in influence and control over the largest share of US personal wealth (approximately $84 trillion) is expected to pass primarily from Baby Boomers to Gen X and Millennials through 2045.

A 2022 survey by the Stanford Graduate School of Business, the Rock Center for Corporate Governance, and the Hoover Institution found that two-thirds of Millennial and Gen Z investors were very concerned about environmental and social issues like carbon emissions and income inequality.

Conversely, two-thirds of investors 58 years old and older said they were only somewhat or not at all concerned about such issues.

Given Millennial investors’ socio-economic and environmental concerns, it’s not surprising that this demographic is playing a large role in growing and evolving social impact investing.

How do impact investments perform financially?

The impact investing approach focuses on more than just turning a profit.

Investors who adopt this strategy have diverse financial return expectations. Some intentionally invest for below-market-rate returns, in line with their strategic objectives. Others pursue market-competitive and market-beating returns, sometimes required by fiduciary responsibility.

A Royal Bank of Canada survey of international investment studies found that impact investing did not negatively impact investor returns.

GIIN’s 2019 Annual Impact Investor Survey found that 91% of impact investors were pleased with their performance.

The majority of investors surveyed in GIIN’s 2020 Annual Impact Investor Survey reported pursuing competitive, market-rate returns.

The table below, drawn from GIIN statistics, sheds more light on the target returns that investors seek principally:

Percent of RespondentsTarget Financial Returns Principally Sought
67%Risk-adjusted, market-rate returns
18%Below-market-rate returns: closer to market rate
15%Below-market-rate returns: closer to capital preservation

Get expert financial advice

Increasingly popular among younger investors, impact investing is a strategy that offers investors the chance to grow their money while contributing to making a real, measurable difference in the world around them. As can be seen from the sector’s 17.8% CAGR as well as numerous surveys, the sector is not only growing but also evolving.

If you are thinking about making impact investments part of your portfolio, you need to find a registered financial advisor.

Unbiased matches you with an expert who can provide financial advice that ensures your impact investing yields the best results.

Find a financial advisor now.

Impact Investing Statistics | Unbiased (2024)

FAQs

What is the average return on impact investing? ›

More than 88% of impact investors reported that their investments met or exceeded their expectations. A 2021 study showed that the median impact fund realized a 6.4% return, compared to 7.4% from non-impact funds.

Do investors care about impact ∗? ›

In sum, we find that, although investors care whether an investment has an impact or not, they hardly care about the magnitude of that impact.

How do you measure impact of impact investing? ›

The method consists of six steps.
  1. Assess the Relevance and Scale. ...
  2. Identify Target Social or Environmental Outcomes. ...
  3. Estimate the Economic Value of Those Outcomes to Society. ...
  4. Adjust for Risks. ...
  5. Estimate Terminal Value. ...
  6. Calculate Social Return on Every Dollar Spent.

What are the problems with impact investing? ›

There are a number of risks and challenges associated with impact investing. One of the key risks is that impact investments may not generate the intended social or environmental impact. Another risk is that financial returns may be lower than anticipated. There are a number of different types of impact investments.

What is a realistic average rate of return? ›

As a result, keeping a realistic rate of return in mind can help you aim for a defined target. Many consider a conservative rate of return in retirement 10% or less because of historical returns.

What is the average return if someone invested 100% in stocks? ›

The average stock market return is about 10% per year, as measured by the S&P 500 index, but that 10% average rate is reduced by inflation.

Can you make money from impact investing? ›

Businesses started with microfinance loans are providing competitive returns to their investors through the bonds that back them. In some instances, impact investment vehicles have been able to garner higher returns for their investors than the broader markets did, especially during down cycles.

Is impact investing increasing? ›

With the Global Impact Investing Network (GIIN) estimating the market size for impact investing reaching $1.164 trillion in 2022, with continued expansion in the future, the potential for enormous growth, and risk, demands a data-driven approach to ensure trust and transparency.

What are the biases in impact investing? ›

A common behavioral bias in investing is overconfidence, which causes investors to overestimate their judgement or the quality of their information. This can lead to “doubling down” on a losing investment instead of knowing when to cut losses, or under-reacting to important information about changing market conditions.

How do you measure impact statistically? ›

Some of the points we will cover are:
  1. Designing impact evaluations.
  2. Modelling randomness in the measurement process.
  3. Moving from statistical significance (p-values) to measures of effect size and confidence intervals.
Mar 17, 2022

How much do impact investors make? ›

As of May 19, 2024, the average annual pay for a Social Impact Investing in the United States is $102,220 a year. Just in case you need a simple salary calculator, that works out to be approximately $49.14 an hour. This is the equivalent of $1,965/week or $8,518/month.

What are the best practices in impact reporting? ›

A good impact report should have accurate data. It should also show evidence and present both positive and negative impacts. Additionally, it should tell a good story and have a visually appealing design. Lastly, it should meet global standards and stakeholder expectations.

Is impact investing a fad? ›

Conclusion. These are just a few of the many reasons we believe that impact investing is not a just passing fad. Impact investing is a unique investing approach that capitalizes on societal changes and investors' growing desires to make their money make a difference.

Is impact investing better than ESG? ›

While impact investing may have higher risk and lower financial returns but deliver significant social and environmental benefits, ESG investment may have reduced risk and the possibility for outperformance. While choosing a strategy, investors should consider their risk tolerance and investing goals.

Is impact investing sustainable? ›

Impact investing is a type of sustainable investing strategy where an investor seeks financial returns alongside a measurable positive impact on society or the environment.

How much can you make in impact investing? ›

Impact Investing Salary in California
Annual SalaryHourly Wage
Top Earners$138,560$67
75th Percentile$90,089$43
Average$71,249$34
25th Percentile$39,169$19

Is 5% a good return on investment? ›

General ROI: A positive ROI is generally considered good, with a normal ROI of 5-7% often seen as a reasonable expectation. However, a strong general ROI is something greater than 10%. Return on Stocks: On average, a ROI of 7% after inflation is often considered good, based on the historical returns of the market.

What is the return on investment impact? ›

Return on investment (ROI) is a ratio that measures the profitability of an investment by comparing the gain or loss to its cost. It helps assess the potential return of investments on things like stocks or business ventures. ROI is usually presented as a percentage and can be calculated using a specific formula.

What is a reasonable rate of return on investments? ›

A good return on investment is generally considered to be around 7% per year, based on the average historic return of the S&P 500 index, adjusted for inflation.

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