London Living Rent (2024)

Housing providers funded by the GLA are required to advertise their London Living Rent properties on the GLA’s Homes for Londoners property search tool.

Where there is more than one eligible applicant, housing providers should determine priority through use of a local intermediate waiting list (if one exists), by using a priority group or groups identified by the local borough or, as a last resort, on a first-come first-served basis.

As set out in the London Plan 2021, local authorities and housing providers can choose to introduce additional prioritisation criteria, beyond the London-wide eligibility criteria outlined above, for the first three months of marketing an intermediate home. However, these eligibility and prioritisation criteria must cascade to the London-wide eligibility criteria if the home has not been let after the initial three month marketing period to ensure that homes are not left vacant.

Housing providers will be expected to satisfy themselves that households can afford to both pay the rent and accumulate savings, using standard affordability tests.

London Living Rent is an intermediate affordable housing product, with rents based on one third of average local household incomes. London Living Rent is targeted at middle-income households working or living in London who are looking to build up savings for a deposit to purchase a home.

Eligibility for London Living Rent is restricted to Londoners that either have a formal tenancy (for example, in the private rented sector) or live in an informal arrangement with family or friends as a result of struggling with housing costs. In addition, eligibility is restricted to households with a maximum gross household income of £60,000 and those who are not currently able to purchase a home (including through shared ownership) in the local area. See ‘Allocations and priority’ above for more details on how London Living Rent homes are allocated.

When funded through the GLA’s Affordable Homes Programmes, London Living Rent is expected to actively support tenants into home ownership within ten years.

The GLA publishes maximum monthly rents (inclusive of service charges) by number of bedrooms for new London Living Rent homes in every ward in London, and updates these figures each year. The latest update was in January 2024, for London Living Rent homes let in financial year 2024-25 (the previous figures are also provided below for reference). Housing providers have the flexibility to set rents below these levels if they wish, however rent levels must not exceed the benchmarks at the time of each new tenancy.

The rent levels are derived from average local incomes and ward-level house prices using a multi-stage process, set out in the PDF note at the bottom of this page. Broadly, the rent for a 2-bedroom property is based on one-third of the local median household income. Across London, the average benchmark rent for a 2-bedroom property is around £1,240 a month, or about two thirds of the average monthly market rent in London of £1,877 reported by the Office for National Statistics for October 2023 (the most recent figure available at the time of writing).

Rents for London Living Rent homes vary according to their number of bedrooms. Using the two-bedroom rents for each ward as a benchmark, the rent for a 1-bedroom home is 10% lower; for a 3-bedroom home a maximum of 10% higher; and for a 4-bedroom home a maximum of 20% higher.

As a final affordability safeguard, the rent for any individual home must be at least 20% below its assessed market rent. In addition, London Living Rent benchmarks are capped at £1,400 a month for all homes (inclusive of service charges), which ensures that the homes remain affordable to household incomes up to £60,000.

London Living Rent homes will be available to households on Assured Shorthold Tenancies, with the rent allowed to increase by up to the rate of CPI inflation each year. On re-let, the rent should revert to the applicaple London Living Rent level, or lower.

The GLA encourages housing providers to help as many households as possible over the lifetime of each London Living Rent home and, in order to ensure stability, does not expect tenants to be required to move for at least three years from the start of their tenancy. Housing providers delivering London Living Rent homes without direct GLA involvement are able to choose appropriate tenancy terms.

London Living Rent homes should enable tenants to put themselves firmly on the route to home ownership. Housing providers are expected to take into account prospective tenants’ ability and inclination to save as part of their affordability assessment and to actively support tenants into home ownership within ten years. In most cases, tenants should be offered their current home on shared ownership terms at any time during the tenancy. If no tenant has taken up that right within ten years, in most cases, the provider would be expected to sell it to another eligible purchaser on a shared ownership basis.

Build to Rent providers intending to retain long-term ownership of a whole block are not required to sell London Living Rent properties as shared ownership. Where the property is not grant-funded by the GLA the provider may choose to retain the properties as London Living Rent for a longer-period of time (where this is the case it should be made explicit to the prospective tenant that there is no right to shared ownership). Where the tenant does not have the right to purchase the homes in which they live on a shared ownership basis, the landlord (or group companies), if they are also building shared ownership, will be expected to provide advice and assistance in relation to other shared ownership homes, should the tenant wish to purchase one.

As set out in the Affordable Housing and Viability SPG, the GLA expects the affordable housing ‘offer’ on Build to Rent developments to comprise discounted market rent, managed by the Build to Rent provider and delivered without grant. The Mayor would prefer the discounted market rent to be at London Living Rent levels throughout, but the SPG also provides details on other options. Rents could bet set at the London Living Rent level at the start of each tenancy, or the discount to market rents could be fixed at a rate that makes the rent equivalent to the London Living Rent rate for the initial letting, with this discount then being applied to the current market rate for the development at the start of each new letting. In either case rent rises should be limited to the CPI growth rate within tenancies.

Several councils are also interested in delivering London Living Rent on new or ongoing schemes, whether through the Housing Revenue Account or through separate companies. The GLA will work with interested boroughs to identify any obstacles to council-led London Living Rent delivery.

London Living Rent (2024)

FAQs

What does London living rent mean? ›

London Living Rent is a type of intermediate affordable housing for middle-income Londoners who want to build up savings to buy a home. London Living Rent provides high quality rented homes on stable tenancies, with rents based on a third of local household incomes.

What is the average rent living in London? ›

The average rent in London is now £2,121 per month after +4.2% growth in the last year. The cheapest average rent is in Bexley (£1,520) and the highest average rent is in Kensington and Chelsea (£3,459), although rental increases are slowing in the most expensive parts of the city.

What is the benchmark for London Living rent? ›

3. Calculate borough-level benchmarks The LLR benchmarks are based on a third of estimated household. In the case of Southwark, the annualised borough-level benchmark would be one third of £45,935, or £15,312 a year. Dividing this by 12 gives a monthly figure of £1,276.

Where do 30 year olds live in London? ›

Putney is one of the highest-ranked areas for residents in their 30s, household income and people in great health. So Putney offers many of the same advantages as West Hampstead. The main difference is their respective locations (Putney is in South West London, West Hampstead is North West) and transport connections.

What is London's affordable rent? ›

London Affordable Rent is set by the Greater London Authority (GLA), based on national social rent caps. London Affordable Rent homes are subject to rent-setting guidance issued by the Social Housing Regulator.

What is the salary cap for London Living Rent? ›

From 2021-22, the monthly benchmark rents have been capped at a maximum of £1,400, to align with planning guidance on affordability and the £60,000 maximum income cap for intermediate rented products.

What is the maximum income for Living Rent in London? ›

You must have a formal tenancy or live in an informal arrangement with family or friends due to struggling with housing costs. The household income must not exceed £60,000. You must not own any other residential home.

Why London rent is so high? ›

An imbalance between supply and demand as the main driver of record-high prices. Households are also facing rising energy bills and food costs as part of the cost of living crisis and there is no respite when it comes to housing costs.

What is the average rent in the UK compared to the US? ›

How much does accommodation cost in the UK vs the US?
United KingdomDifference
Monthly rent for 1 bedroom apartment (city centre)1,087.04 $ (902.56 £)-36.3%
Monthly rent for 1 bedroom apartment (outside centre)833.51 $ (692.05 £)-39.4%
Monthly rent for 3 bedroom apartment (city centre)1,933.06 $ (1,605.00 £)-32.0%
3 more rows

What is the average social rent in London? ›

The median rent for new social housing tenancies in England in 2021/22 was £89 per week, rising slightly from £87 the previous year. Rents in London were £116 per week, nearly a quarter (23%) higher than the English average of £89 per week [footnote 6].

Can you survive in London on 30k? ›

Can you live in London on £30k? While you can manage on a £30k annual salary in London, you may find it difficult to cover your costs. In mid-2024, this is nearly £14,000 below the expected average expenditure for a single person living in London.

Where do most Americans live in the UK? ›

The largest single local cluster of Americans in the UK recorded by the 2001 UK Census was in Mildenhall in North-West Suffolk—the site of RAF Mildenhall and nearby RAF Lakenheath. This is because of the legacy of the Cold War and NATO cooperation. 17.28% of Mildenhall's population were born in the United States.

Where do most foreigners live in London? ›

Full List: Non-UK Born Resident Numbers Across London Boroughs
No.AreasNon-UK Born Residents, 2021 (%)
1Brent56.1
2Westminster55.6
3Kensington and Chelsea53.9
4Newham53.7
29 more rows
Mar 12, 2024

Is rent cheaper in London or NYC? ›

Even though New York is more expensive, salaries tend to be higher than in London. Consumer Prices: London's consumer prices are 16.52% lower than New York City (without rent). Rent Prices: Rent prices in London are 30.45% lower than in New York City.

Is rent cheaper in England than America? ›

Housing in the UK is generally cheaper than in the US, and the average one person rent in the UK is £880. Meanwhile, a family would expect to pay £1,550 a month. There is a huge amount of variation depending on where you live in the UK.

Who can afford to live in London? ›

We've shown how a single person between 20-30 living alone in London is likely to require a salary of at least £48k to live a comfortable life. This is particularly prescient as it is considerably higher than the UK average of £39k and considerably more than the typical salary for someone in this age range.

What does the London Living Wage mean? ›

The London Living Wage is an hourly rate of pay, currently set at £13.15. It is calculated independently to reflect the high cost of living in the capital, giving a worker in London and their family enough to afford the essentials and to save.

Does London Living Rent include service charge? ›

As stated on the website, London Living Rent rent levels include service charges.

Do you need good credit for London Living Rent? ›

When applying for a London Living Rent home, you will be required to demonstrate a good credit history. We are unable to proceed with applications where members of the household have any of the following registered on their credit file: County Court Judgement. Defaults which include late payments.

What is the break clause for London Living Rent? ›

Usually, you will have a two-month break clause from the 12th month so you can move out after 12 months if your circ*mstances change. At the end of the tenancy and if you've been a reliable tenant, you will be offered a tenancy renewal.

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